Whether you are a musician, photographer, dancer or content creator, you NEED a press kit. Why? Because they are great way to sum up what you’re all about. Clients, agencies, employers and media channels can provide new opportunities. For example, you may be a singer looking to book some shows. In this case, sending a press kit with all of your information makes it simple and easy for bookers to get a feel for your vibe and sound. Or, you might be a travel blogger. By sending your press kit to travel companies, you may be able to land that partnership or collab deal a little more easily.
So, what should you include in a media press kit?
Bio – Here you need to give some information about yourself. How did you get into your field of work? Who are your influences? What is your purpose? Make this unique to you and have fun with it. Just be sure to keep it short and sweet. A simple paragraph or two will be plenty.
Images- Include a few images of yourself and/or your brand. Again, a couple of images will suffice, but make sure they are high-quality, professional images that reflect the best possible version of your brand. Remember, first impressions really do count.
Links – This is where you need to include your social media handles to all of your online accounts (TikTok, Instagram, YouTube, Twitter, Facebook, LinkedIn etc.). If you have a large following on any of these platforms, be sure to mention that too! Don’t worry too much about the numbers though. A high-engagement rate is usually more appealing to clients.
Reviews – Perhaps you have received some stellar reviews in the last month or two. These could be testimonials, excerpts from a magazine or a simple Instagram DM. Collate a couple of these and add them to your press kit.
Accolades – Don’t be afraid to display your achievements. This is not the place to be humble. Celebrate and share your success!
In terms of formatting, this will be different for each individual. For musicians, add links to your music. For content creators, add links to your YouTube channel. For bloggers, add links to your website. For dancers or actors, add links to your Showreel. You get the idea! Make sure you choose your best work, too. Don’t assume the reciever has all the time in the world. Make those first few seconds count.
Contact information – This is perhaps the most crucial element. Be sure to include emails and addresses so you are easily contactable.
Now, that’s the contents sorted. But how do we go about making this media kit?
Canva – We recommend Canva. The website is free to use, simple to navigate and they even have templates for ‘media kits’ readily available. Easy!
We hope this blog post provided you with all the tools you need.